CHARLIE's first ad in The New York Times' crowded Fall Preview issue stood out from the pack with faux editorial announcing Willy Wonka's arrival in New York City (Page 1)...
...the fun fake news was followed by...
...a traditional branding ad (Page 2).
The Spring Preview issue continued Wonka's journey to New York City with the arrival at his new "factory." (If you look closely, the pipes on the outside of the theatre spell out "WONKA!")
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