The Met is one of the grandest and most prestigious museums in the world. As such, becoming a member can seem a little intimidating for casual attendees. There’s an impression that the membership of The Met were older, white people from the UES. This was a challenge we tackled head on. We wanted all people and ages to feel welcome and comfortable; as if The Met was their home-away-from-home.
This two-day shoot featured a diverse cast of over a dozen models in set-ups that featured both the grandeur of The Met, as well as the intimacy that can be found when engaging with their vast collection.
I wanted the photos to feel like candid photos of real people – not people posing for selfies. So, I created character backstories for each model to give them context (“a family from the West Side that comes to The Met as a way to reconnect,” “a gay couple sharing the wonders of the world with their son,” etc.).
We shot the first day when the museum was closed to the public (and, yes, it’s a thrilling privilege to be able to wander the spaces without crowds). On the second day, the museum was open and shooting with the general public added a whole other set of challenges.
Something that happened on-set leads me to believe we’re on the right track with these photos. A young, black man watched as we were photographing two black women (“a grandmother regularly brings her granddaughter to the museum as their special time together”). When he found out this was for a new membership campaign, he said that he was a member and that “this was exactly the kind of photos The Met should be using!”