GYPSY
This revival of GYPSY got rapturous reviews, especially for star Patti LuPone. The producers wanted an ad that was equally powerful and bold.
This is an alternate version of GYPSY’s post-opening quote ad in The New York Times.
One bit of trivia: at this time The New York Times couldn’t run color on page 2. Since we wanted to be the first ad in the Arts & Leisure section (pages 2 and 3), these ads were seamlessly designed with black & white on the left and color on the right