Some of the architectural details that inspired the campaign's graphic elements.
The four primary graphic elements that were drawn from various architectural details.
A sample cover from the Season Brochure
The Intro Spread for the Season Brochure. The exterior facade of the modern addition inspired this graphic element – in this case becoming a giant W.
A sample spread utilizing the architectural graphics, as well as color-coding the entertainment categories offered.
Another sample spread, further showing how the graphic elements, color system and provided photography would be used.
Another spread, continuing to explore the versatility of the design.
Three other designs were presented. These are representative covers for them.
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