The show's Caribbean setting was used to great affect in this Times Square Station domination — especially since it was up for most of the winter.
The show had recently been name "Best of the Year" by many publications, so that messaging was prominently incorporated into the design.
The production is an immersive experience, which is alluded to in the campaign's imagery.
It is the story of one young woman and the island Gods that set her on a journey of love.
The show's logo was strongly branded throughout the Times Square Station. From the steps...
...to the turnstiles.
The logo was even on the actual turnstile.
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